The marketing company asked me if I would agree to give prizes for influencers to reward contests. Sure ! If it can help publicize my book…
Here is the kind of gift they gave me as an example: a signed copy, a sticker and a chocolate bar. We tried to come up with a more modern idea than the sticker. My husband came up wiht the NFT idea. For more precise explanations on NFT, non-fungible token, click on this link. You just need to know that the NFT makes it possible to make a unique digital file and, then, for an artist, to sell it as if it were a physical work. It's new and much more attractive than a sticker. At least, I think so. The marketing company has yet to comment.
This gift presents an additional advantage: it does not require postal parcels. Especially if I drop the idea of the dedication and ship the book through Amazon. The prospect of preparing fifty parcels sort of rebuked me. It's really too twentieth century, isn't it?
Don't think I balk at the effort. Understanding how to create an NFT and how to send it took many hours of work. For sure, it was a more fun process than writing addresses on cardboard boxes…
I'm waiting to see how the influencers will proceed and, who knows, maybe I'll also organize a contest.
Who wants to win a book and an NFT?
See you soon,
L.M. Rapp